Item #:
1711506
The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers Paperback – Illustrated, April
Item #:
1711506
SHP 28
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Product Details
| Publisher | Grand Central Publishing |
| Publication date | April 20, 2005 |
| Edition | Revised |
| Language | English |
| Print length | 272 pages |
| ISBN-10 | 0446694665 |
| ISBN-13 | 978-0446694667 |
| Item Weight | 8.8 ounces (249.48 grams) |
| Dimensions | 5.25 x 0.75 x 8 inches (13.3 x 1.9 x 20.3 cm) |
Product Description
The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers Paperback – Illustrated, April 20, 2005
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Customer Questions & Answers
-
Question:
How important is studying the customer's business for selling success?
Answer: Studying and understanding the customer's business can lead to years of selling success. -
Question:
What is the significance of activating a Large Account Management Process strategy?
Answer: It can help turn best customers into long-term external assets. -
Question:
Why is it crucial to constantly identify and reappraise market conditions?
Answer: To make services more essential in evolving market scenarios.
Marketing Editorial Review
"The New Successful Large Account Management" is a comprehensive guide for maintaining and growing your most important assets- your customers. Published in 2005, this book provides readers with a well-informed analysis of account management in both large and small-scale applications. Through the use of a series of new ideas, the book outlines the importance of helping clients to succeed, in turn, helping salespeople to hit their annual revenue targets. This book is an arsenal of knowledge for salespeople and is a helpful tool for managing accounts beyond just selling. Despite the boring 1970s style of old sales talk, the book is an easy read and intuitive for readers to follow. Additionally, with well-informed analysis and applicable take-aways, this book is a valuable tool for anyone in the sales industry.
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Pros
- -Comprehensive guide for maintaining and growing important customers -Provides a series of new ideas for helping clients succeed -Informative for salespeople looking to hit their annual revenue targets -Easy to read and intuitive -Valuable tool for anyone in the sales industry
Cons
- -Boring old sales talk style may turn off some readers
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SHP 28
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Features & Benefits
- Hard-hitting techniques to improve important business relationships
- Activate Large Account Management Process strategy
- Identify and reappraise market conditions
- Establish key contacts and communication lines
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