Item #:
64103315
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
92% of respondents would recommend this to a friend
Item #:
64103315
SHP 67
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This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan.
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Product Details
- Introduces students to the power of storytelling in brand communications
- Explains why and how storytelling works in today's digital-first media landscape
- Provides a process for creating effective brand stories in integrated marketing communications
- Emphasizes digital and social media perspectives in strategic planning and campaigns
- Covers new technologies in Web3 and their impact on brand communications
- Includes chapter outlines, test banks, slides, and other instructor resources
| Publisher | Rowman & Littlefield |
| Publication date | February 15, 2023 |
| Language | English |
| Print length | 320 pages |
| ISBN-10 | 1538176386 |
| ISBN-13 | 978-1538176382 |
| Item Weight | 1.45 pounds (660 grams) |
| Dimensions | 7 x 0.67 x 10 inches (17.8 x 1.7 x 25.4 cm) |
Product Description
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
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Customer Questions & Answers
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Question:
Who is this text suitable for?
Answer: Undergraduate or graduate students and marketing communications professionals. -
Question:
What does the book cover?
Answer: It covers the power of storytelling, creating brand stories, digital-first integrated marketing communications, and new technologies in Web3. -
Question:
What resources are available for instructors?
Answer: Chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Marketing Editorial Review
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape is a book that aims to help businesses improve their marketing strategies by developing brand storytelling techniques. The book covers multiple topics, including advertising, public relations, and content marketing, to provide a holistic approach to brand storytelling. Customers have had mixed experiences with this product, with some receiving damaged and dismantled copies. However, others have praised the quality of the product and the value for money. Overall, Brand Storytelling seems to be a good resource for businesses wanting to improve their marketing strategies and to develop a strong brand narrative. However, potential customers should be aware that some copies may arrive damaged, and the book is not suitable for those looking for a quick fix to their marketing challenges.
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Pros
- Offers a holistic approach to marketing
- Provides a valuable resource for businesses looking to develop brand storytelling techniques
- Good value for money
Cons
- Some customers received damaged copies
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SHP 67
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Features & Benefits
- Introduces students to the power of storytelling
- Outlines a process for creating effective brand stories
- Focuses on digital-first integrated marketing communications
- Includes case studies and examples
- Covers new technologies in Web3
- Provides instructor resources
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