Item #:
265221265
Strategic Communication Research Methods Workbook
Item #:
265221265
SHP 118
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- The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals. Among the Workbook’s many features:It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.It addresses both qualitative and quantitative research approaches.It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.It is the only strategic methods textbook that deals with issues related to big data analytics.
| Publisher | Melvin & Leigh, Publishers |
| Publication date | November 1, 2022 |
| Language | English |
| Print length | 300 pages |
| ISBN-10 | 1736040243 |
| ISBN-13 | 978-1736040249 |
| Item Weight | 1.58 pounds (720 grams) |
| Reading age | 18 years and up |
| Dimensions | 11 x 8 x 0.75 inches (27.9 x 20.3 x 1.9 cm) |
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Strategic Communication Research Methods Workbook
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SHP 118
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